Build Your Legacy: Equity Strategies for Family-Owned, Founder-Led & Start-up Companies

Infinite Equity helps private businesses design equity programs that reward key employees, preserve ownership control, and support long-term succession planning.

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Equity is More Than Compensation—It’s a Legacy

Family-owned, start ups, and founder-led businesses face unique challenges when structuring equity plans. Whether you’re preparing for succession, considering a partial sale, or simply looking to retain key talent, Infinite Equity specializes in designing equity solutions that support long-term stability and growth.

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Whether you’re implementing equity for the first time, restructuring existing plans, or planning for succession, our tiered solutions provide tailored support.

Solutions for Founder-Led & Family-Owned Businesses

Equity strategies must evolve with your company's growth. From early-stage funding to exit planning, our tailored solutions help you manage dilution, stay competitive, and scale smarter.

For businesses looking to implement equity incentives while maintaining control.

✔ Ownership & Control Strategy – Structuring equity to preserve leadership control.

✔ Market Benchmarking – Designing competitive but sustainable incentive programs.

✔ Custom Equity Plan Development – Stock options, RSUs, profit-sharing, or phantom equity.

When your employees act like owners, their potential is infinite.

Why Partner With Infinite Equity?

From venture-backed startups to family-owned businesses, our expertise adapts to meet your unique needs.

  • Founder-Focused Solutions – Protect control while incentivizing key talent.
  • Sustainable Growth Strategies – Ensure long-term business success.
  • Expert Guidance – Decades of experience in private and family-owned business equity.

Ready to Strengthen Your Equity Strategy?

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Equity Strategies for Family-Owned, Founder-Led & Start-up Companies

Balancing ownership, leadership, and long-term growth in a start-up, family or founder-owned company requires a thoughtful approach to equity compensation. These resources provide key insights into benchmarking equity, structuring employee equity pools, and determining the right timing for plan reviews. Build a sustainable equity strategy that supports your company’s vision while attracting and retaining top talent.

Equity Benchmarking

Equity Benchmarking – Why It Matters, and What Position is Best for You

Let’s take a closer look at why benchmarking matters, some of the most common benchmarking positions, and how to think about benchmarking for your own organization.

How Often Should Private Companies Review Their Equity Plans

How Often Should Private Companies Review Their Equity Compensation Plans?

Answering a common question for private companies: “How often should we review our equity compensation plans?”

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Employee Equity Pools: What are They & Why Do They Matter?

We’ll take a look at why the equity pool matters and why it needs to grow, but first let’s make sure we’re clear on what exactly the employee equity pool is.